Smart Girls Who Do Stupid Things

Sometimes…

The Daily Deal

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The copy for this Living Social Daily Deal here is as follows:

“When athletes are looking to step up their game, they turn to their playbook. As fun, fearless females all about winning the game of life, we have Cosmo. With today’s champion of a deal, you’ll get all of the best in fashion, beauty, relationships, health, entertainment, and more from the experts at Cosmopolitan magazine for a year for just $8 (a $15 value). Published in 34 languages and sold in more than 100 countries around the world, Cosmo is the authority on the issues that women really care about. Whether you’re looking to maximize the effectiveness of your workouts, learn about the latest in celebrity hairstyling, or figure out what your guy is really thinking in the bedroom, this mag’s got you covered. Score today’s deal now and count yourself a winner.”

In case you missed what’s most important about this text, let’s zoom in at this lovely juxtaposition:

“…Cosmo is the authority on the issues that women really care about. Whether you’re looking to maximize the effectiveness of your workouts, learn about the latest in celebrity hairstyling, or figure out what your guy is really thinking in the bedroom, this mag’s got you covered.”

I’m not sure what the set-up at Living Social is, but I assume it’s something along the lines of Groupon, where they spin lots of PR press about the company into something that’s a little more exciting. Though it doesn’t seem like they’re worried about making broad, sweeping generalizations. Though maybe I’m the rare woman who doesn’t really consider learning “about the latest in celebrity hairstyling” an issue “women really care about.”

A big shout-out to KB & Amulya via Liz, without whom I never would have seen this, as I don’t live in D.C. and wouldn’t consider this a deal even if I did.

Tru Dat

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Thanks for the info.

BREAKING NEWS: Magazine Covers Populated By Old People

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Doree Shafrir’s article in The Hollywood Reporter today discussed how the big, fat September magazine covers for this year are largely dominated by actresses who have established themselves. You know, the ones that are (whispers) older. As in, over 40. Apparently, starlets just aren’t the thing anymore, and the average consumer won’t plunk down $5 for a magazine with Blake Lively on the cover talking about her tiny dog. Now, nothings wrong with Shafrir’s article; in fact, I mostly agree with the premise that another cover about Lindsay Lohan just isn’t going to cut it these days. But perhaps isn’t it that women (and men) just want to pay to read about interesting women? And that perhaps interest grows with age? More life experience to discuss, though perhaps less partying?
Shafrir also analyzes which films make the most money, indicating that women like Julia Roberts can control the box office in a way that many of her younger competitors, some of whom are vying to be the next her, cannot. The one problem with the argument that Roberts more popular or whatever is that perhaps the people who like Julia Roberts are just more likely to go to the movie theater and actually pay $13 or whatever obscene amount of money a feature-film costs these days. The box office draws the people who have the money to go to it. Yes, if we want to see a movie enough, we’ll see it, no matter what the cost or what our age is (case in point: me and Easy A, which omgIamsoexcitedfor). But “kids these days” will just download, far more than the women who are going to see Eat, Pray, Love ever would. I know we live in a consumer society, and everything is measured by how much someone will pay for it, and how many of those someones there are. But the more time goes on, the more I feel that

a) we all just want to genuinely be interested in someone or something, and

b) the means by which we’ll consume what is presented to us are changing. And will keep changing.

As Irin at Jezebel says, “So it’s back to basics! Over 40 is the new — whatever, you know what I mean.”

Related: What women want: no starlets allowed at the grown-up table [Popwatch]

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