Smart Girls Who Do Stupid Things


It Was Purposeful

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This was, I mean.

“The custom typeface is the work of the Los Angeles–based production company Grand Jeté. ‘Truth be told, there were countless hours spent on the pitch, because I believed in the project,’ says Howard Nourmand, the firm’s creative director. After landing the job, he worked closely with Girls‘ creator, Lena Dunham—who also wrote, directed, and stars in the series—to strike a balance between something bold and something beautiful.”

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