Smart Girls Who Do Stupid Things

Sometimes…

The Daily Deal

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The copy for this Living Social Daily Deal here is as follows:

“When athletes are looking to step up their game, they turn to their playbook. As fun, fearless females all about winning the game of life, we have Cosmo. With today’s champion of a deal, you’ll get all of the best in fashion, beauty, relationships, health, entertainment, and more from the experts at Cosmopolitan magazine for a year for just $8 (a $15 value). Published in 34 languages and sold in more than 100 countries around the world, Cosmo is the authority on the issues that women really care about. Whether you’re looking to maximize the effectiveness of your workouts, learn about the latest in celebrity hairstyling, or figure out what your guy is really thinking in the bedroom, this mag’s got you covered. Score today’s deal now and count yourself a winner.”

In case you missed what’s most important about this text, let’s zoom in at this lovely juxtaposition:

“…Cosmo is the authority on the issues that women really care about. Whether you’re looking to maximize the effectiveness of your workouts, learn about the latest in celebrity hairstyling, or figure out what your guy is really thinking in the bedroom, this mag’s got you covered.”

I’m not sure what the set-up at Living Social is, but I assume it’s something along the lines of Groupon, where they spin lots of PR press about the company into something that’s a little more exciting. Though it doesn’t seem like they’re worried about making broad, sweeping generalizations. Though maybe I’m the rare woman who doesn’t really consider learning “about the latest in celebrity hairstyling” an issue “women really care about.”

A big shout-out to KB & Amulya via Liz, without whom I never would have seen this, as I don’t live in D.C. and wouldn’t consider this a deal even if I did.

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2 Responses to “The Daily Deal”


  1. Megan
    on Apr 24th, 2011
    @ 8:36 pm

    This is wack. Every issue of Cosmo is exactly the same, just worded differently. I honestly don’t understand how they manage to put out a new magazine every month. As a woman I can say that if I were looking to maximize the effectiveness of my workouts, I would not turn to Cosmo, I don’t really give a shit about celebrity hairstyles, and I would rather spend more time actually in a bedroom with a real live guy than waste time reading about what some stupid Cosmo editors want to tell me he’s thinking. Ugh.


  2. Gretchen
    on Apr 26th, 2011
    @ 2:38 am

    yup. what meg said.

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