Smart Girls Who Do Stupid Things

Sometimes…

Maybe Gap Isn’t Using Their New Logo Because It’s HIDEOUS

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It seriously looks like they’re an insurance company for people who step off the subway platform and get hit by a train.

GAP says:
“Since we rolled out an updated version of our logo last week on our website, we’ve seen an outpouring of comments from customers and the online community in support of the iconic blue box logo…Last week, we moved to address the feedback and began exploring how we could tap into all of the passion. Ultimately, we’ve learned just how much energy there is around our brand. All roads were leading us back to the blue box, so we’ve made the decision not to use the new logo on gap.com any further.”

As someone who once held dreams of being a child model for them, this is ultimately the right choice. Now they can continue making ill-fitted, overly expensive khakis, while wishing it was still 1995.

A Complicated Flowchart

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There’s a lot of info on this one. Preview below, but to get it in closer detail I’d suggest going to the actual site.

It’s complicated, but take the time people. This stuff matters.

Also, I started unpacking all my posters today and came across The Princess Bride, which has not been lost again, thankyouverymuch. And Overthinking It also has this awesome post on the movie, which features the following gem of an interaction:

Mlawski: In a fuck/marry/kill situation, I think I’d have to say Six Fingered Man/Inigo/Humperdick.
There. ARE YOU HAPPY NOW
Lee: Side note: Christopher Guest is the owner of two significant moments of “augmentation by one” in movies: “six fingered man” and “these go to eleven.” The next major player in this category is the three-boobed woman from “Total Recall,” which puts Guest in rarefied territory.

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