Smart Girls Who Do Stupid Things


Then and Now, From Frederick’s of Hollywood

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Let’s take a trip down lingerie history road with our good friend Frederick, of Hollywood.

THEN (1963):

Pretty basic. Fans of both the water bra and water bed will note that in the former, air was soon replaced by water for its more “realistic” feel. In the latter…well, those just went out of fashion because they made people seasick and they leaked.

THEN (1991):

As I had previously understood the history of trends in women’s bodies, the ’90s were a period of celebration of the athletic female form. These undergarments indicate otherwise. Air-padding has progressed to nylon, and with it, the magic of “lift” and attempting to defy gravity comes into play. Truly a feat of engineering.


Less is more, a wise man once said.

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