Doree Shafrir’s article in The Hollywood Reporter today discussed how the big, fat September magazine covers for this year are largely dominated by actresses who have established themselves. You know, the ones that are (whispers) older. As in, over 40. Apparently, starlets just aren’t the thing anymore, and the average consumer won’t plunk down $5 for a magazine with Blake Lively on the cover talking about her tiny dog. Now, nothings wrong with Shafrir’s article; in fact, I mostly agree with the premise that another cover about Lindsay Lohan just isn’t going to cut it these days. But perhaps isn’t it that women (and men) just want to pay to read about interesting women? And that perhaps interest grows with age? More life experience to discuss, though perhaps less partying?
Shafrir also analyzes which films make the most money, indicating that women like Julia Roberts can control the box office in a way that many of her younger competitors, some of whom are vying to be the next her, cannot. The one problem with the argument that Roberts more popular or whatever is that perhaps the people who like Julia Roberts are just more likely to go to the movie theater and actually pay $13 or whatever obscene amount of money a feature-film costs these days. The box office draws the people who have the money to go to it. Yes, if we want to see a movie enough, we’ll see it, no matter what the cost or what our age is (case in point: me and Easy A, which omgIamsoexcitedfor). But “kids these days” will just download, far more than the women who are going to see Eat, Pray, Love ever would. I know we live in a consumer society, and everything is measured by how much someone will pay for it, and how many of those someones there are. But the more time goes on, the more I feel that
a) we all just want to genuinely be interested in someone or something, and
b) the means by which we’ll consume what is presented to us are changing. And will keep changing.
As Irin at Jezebel says, “So it’s back to basics! Over 40 is the new — whatever, you know what I mean.”
Related: What women want: no starlets allowed at the grown-up table [Popwatch]